AI Recommendation Footprint
Scratch
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Average rank #8.6 across 8 sub-categories in 1 country.
Scratch appears in 8 AI recommendation categories. Its strongest is Best Australian-Made Dog Food at #1. Its weakest is Best Dog Food for Senior Dogs at #18. That spread is Scratch's Recommendation Gap.
Based on real buying questions across ChatGPT, Claude, Gemini and Perplexity. Latest run: June 2026.
- Sub-categories ranked
- 8
- Total AI mentions
- 39
- Countries tracked
- 1
- Highest rank
- #1
- Lowest rank
- #18
What this means for Scratch
Scratch ranks in the top 3 for 1 of 8 sub-category where AI engines recommend brands. There are 7 sub-categories where Scratch appears but ranks below top 3. This is the recommendation gap.
Why AI recommends Scratch in some categories and not others
AI systems do not recommend brands on popularity alone. They favour brands with clear, structured and citable information for the specific questions buyers ask. Scratch performs strongly where those signals are present, and weaker where they are limited. That difference is Scratch's Recommendation Gap.
AI See You closes that gap by setting up an AI Knowledge Centre: a deep, defensible data asset structured so AI can read, trust and cite it. It is real, sourced, expertly structured information built for the way AI reads, and it is the opposite of generic AI content or short-term hacks.
Where Scratch leads
Sub-categories where Scratch ranks in the top 3 of AI recommendations.
See full ranking table
Full Scratch ranking footprint by country.
Australia
Best rank #1| Rank | Sub-category | Share | Mentions |
|---|---|---|---|
| #1 | Best Australian-Made Dog Food
Pet Food
|
55.0% | 11 |
| #4 | Best Raw Dog Food
Pet Food
|
35.0% | 7 |
| #5 | Best Grain-Free Dog Food
Pet Food
|
35.0% | 7 |
| #7 | Best Fresh Dog Food Subscription
Pet Food
|
20.0% | 4 |
| #9 | Best Dry Dog Food for Sensitive Stomachs
Pet Food
|
20.0% | 4 |
| #9 | Best Single-Protein Dog Food for Allergies
Pet Food
|
15.0% | 3 |
| #16 | Best Dog Food for Puppies
Pet Food
|
10.0% | 2 |
| #18 | Best Dog Food for Senior Dogs
Pet Food
|
5.0% | 1 |
Where Scratch could grow
Sub-categories where Scratch appears in AI recommendations but ranks below the top 3. Each is an opportunity to expand share.
-
#4
Best Raw Dog Food
Pet Food · Australia
35.0% shareof 19 brands -
#5
Best Grain-Free Dog Food
Pet Food · Australia
35.0% shareof 29 brands -
#7
Best Fresh Dog Food Subscription
Pet Food · Australia
20.0% shareof 12 brands -
#9
Best Dry Dog Food for Sensitive Stomachs
Pet Food · Australia
20.0% shareof 19 brands -
#9
Best Single-Protein Dog Food for Allergies
Pet Food · Australia
15.0% shareof 25 brands -
#16
Best Dog Food for Puppies
Pet Food · Australia
10.0% shareof 21 brands -
#18
Best Dog Food for Senior Dogs
Pet Food · Australia
5.0% shareof 18 brands
About Scratch
Scratch is an Australian-made and owned dog food company offering freshly-made kibble and raw dog food delivered direct to customers' doors. The company focuses on high-quality, whole ingredients, transparent labelling, gut health, and sustainable practices, with no chemical preservatives, processed fillers, or hidden ingredients.
Founded by: Mike, Doug
Certifications
- ✓ B-Corp certified
Recognition
- ★ Frankie Mag's Small Biz of 2019
“To offer a new breed of Australian made dog food that's good for your dog, better for the planet, and easier for you. Pet food is broken and we're out to fix it - from scratch.”
Where Scratch is sold
Scratch sells in 1 market: Australia.
Future-proof Scratch for agentic commerce
When buyers ask AI who to trust, the brands that get chosen are the ones AI can understand, trust and cite. Scratch already performs in some categories. The opportunity is to be the brand AI chooses across every category where buyers are deciding.
For brand teams
When buyers ask AI who to trust, Scratch should already be the answer
AI See You sets up an AI Knowledge Centre for Scratch: the deep, defensible data asset AI reads when it answers buying questions. It is how brands get chosen as AI becomes the way buyers decide.
We typically reply within one business day.
Proven on a live ecommerce brand
An Australian ecommerce DTC men's skincare brand increased its Recommendation Score from 18 to 34 in three weeks.
Track Scratch's AI Recommendation Footprint
Get notified when Scratch enters new recommendation categories, when its recommendation share changes and when new research is released.